Online ads should work better.

In a perfect world, advertisers can easily run campaigns that find the right audience at scale without wasting time in spreadsheet hell. Publishers make a living from advertising on their sites without having to load pages full of inefficient ads. Ad networks deliver quality ads without needing an in house team of rocket scientists to optimize ad delivery. People surfing the web see ads as a complement to their online activity, not a jarring or irrelevant distraction. Welcome to a perfect world.