Ads on the web should work better.

Advertisers should be able to easily run campaigns that find the right audience at scale. Their best marketing minds shouldn't be wasted in spreadsheet hell.

Website owners should be able to make a living from advertising on their sites without loading pages full of ads and becoming experts on advertising.

People surfing the web should find ads an interesting complement to their online activity, not a jarring or irrelevant distraction.

Ad networks should be able to deliver quality ads without needing their own team of rocket scientists to optimize ad delivery.

We're here to help make online advertising more effective and more fun.

Put some Rocket Fuel in your online advertising today!

info@rocketfuelinc.com

Did you pick a career in advertising so you could spend your days emailing IOs and creatives all over the place?

Or the thrill of excitement when you try running a campaign across 40 new sites and wait to see the results.

Maybe it was because you like Excel and data analysis so much.

Run your campaigns on Rocket Fuel, and get back to the fun part of advertising.

Our ad network is currently in a private beta. We're selecting a handful of advertisers now for our December and Q1 flights.

sales@rocketfuelinc.com

Are you happy with the money you're making from your website?

Do you worry that your pages are too cluttered with ads?

Some days do you spend more time worrying about advertising than the actual content of your website?

Run your website on Rocket Fuel, get back to the fun of delivering cool features to your visitors, and let us handle the rest.

sales@rocketfuelinc.com

Are you starting to wonder if you're losing publishers or leaving money on the table by not being smart about serving the right ad to the right user on the right page?

Have you been trying to hire an internal team to do machine learning / artificial intelligence / optimization?

Run your network on Rocket Fuel, and let us handle the rocket science for you.

sales@rocketfuelinc.com

We are always eager to meet exceptional individuals. Right now we're specifically looking for:

• A leader of our applications team. Somebody who could have been a 1-person engineering department for a web2.0 startup, gifted in user experience design and information visualization. Somebody who knows Ruby/Phython/PHP and Jquery/Extjs and creates websites and mashups now and then just for fun.
• A grizzled startup adserver architect. Somebody who's been there when there were only a few hundred lines of code, worked on the system as it scaled, pulled some all-nighters in the data center keeping it going.
• A marketing contractor. Look at this website. We need your help.
• A network operations leader. Someone intensely analytical, who's never met a dataset they couldn't pivot. Someone who knows where to find the profitable ads in affiliate programs, and where to find the cheap but high-performing inventory on the exchanges and large portals.

Privacy Policy effective November 7 2008: the information you submit on this page will be entered into a hosted information management and business process automation system we use to run our business. It is our policy to use resumes only for the purpose of evaluating a candidate, but we do not treat resumes as confidential or private materials, so please do not submit any information that you would consider private or confidential.

Do you want to write articles about companies that come off fairly pretentious in their web copy in an attempt to stand out, but who are really just earnest folks working their hardest to make their customers successful?

press@rocketfuelinc.com

Rocket Fuel Inc Privacy Policy for Websurfers

Scope of this Policy

This policy covers all data on web surfers that we collect for the purpose of delivering and enhancing our services. It does not cover our policy with respect to visitors to the Rocket Fuel Inc. website or individuals and corporations we do business with.

Our Mission

At Rocket Fuel, we want to turn online ads from an annoyance into a useful complement to your web surfing experience. We want to deliver personalized, well-chosen ads to help you discover things that interest you -- new websites, new products, new bargains.

And we want to be the Rocket Fuel for the Web that powers this discovery.

We use lots of rocket science to pick the best ads to show, based on everything we know about the context: the ad itself, the page that needs an ad, the time of day and other external factors, and you.

How We Think of You

Before describing the kinds of data we collect, it's important to understand how we (and most other ad networks and websites that don't require a login) identify websurfers. We have no idea who you are. We place an anonymous identifier in a cookie on your web browser, so to us you are just "surfer82" for example. You may in fact also be "surfer99" and "surfer118" to us if you use two different computers plus the browser on your iphone when you surf the web. And if you share one of those computers with a roommate, frankly we can't tell for sure who is who, so "surfer99" may in fact be a mixture of the two of you.

We don't request or store anything that is "Personally-Identifiable Information". We don't know your name, address, phone number, or email address, and we prohibit our partners from sharing this information with us.

The Information We Collect

To learn about the ads you might like or dislike, we may ask you questions directly -- for example, we might ask about which ads, products or brands you like or dislike. We may collect information about our interactions with you, such as which ads we've shown you and on which pages, whether you clicked them, the IP address the ad request came from, etc. We may collect information about our partners' interactions with you -- for example, by "beaconing" an advertiser's webpage so we can know if you ultimately purchased an item they had advertised with us. We may partner with other companies you've permitted to share anonymous information about you -- for example, to learn the kinds of products you like to buy online.

How We Use that Information

Seeing all this information allows us to find historical patterns that help us select better ads in the future. For example, we might learn that an ad for mp3 downloads works better on users who've previously clicked ads for mp3 players, or we might learn that a coffee ad works better in the morning. Our system will test millions of possibilities along these lines and build a giant formula to predict future clicks.

If we can make ads more useful and interesting for you, we'll also make you more valuable to the web -- your visits will make websites more money per ad, allowing them to reduce the overall amount of ads they show, and powering their investment in better products and more free features and content. We'll also make the web more valuable to advertisers, helping them make more money on their online campaigns, which will cause them to shift more advertising online, which will support even more websites with even more useful content and features.

Opting Out

It's a virtuous cycle we're happy to be part of, and we hope you're equally happy with your role in this endeavor, but if not please click here to opt out of personalized ads based on the Rocket Fuel cookie. You'll still see ads from us online, and we'll still do our best to serve the most relevant ads we can. We just won't know it's you, so we won't be able to apply any of your personal ad preferences. Note that we'll still maintain a cookie on your computer to track that you've opted out. If you change your mind, click here to opt back in.

Information Sharing

We produce reports and analytics for our business partners, and we may share non-personally identifiable information with them. We may disclose information to third parties when we reasonably believe we are obligated to do so by law or as necessary to protect ourselves or others. Finally, we may transfer information to a successor entity in connection with a corporate change in control such as a merger or acquisition.

We may update this policy from time to time. If we do, we'll note the change on our homepage.

Rocket Fuel Inc. is a well-funded advertising technology company in Silicon Valley.

We operate an ad network, and we also make our technology plaform available to other ad networks.

We believe that online advertising is an industry with a lot of inefficiency, and tremendous room for growth and advancement.

Our team of distinguished ad industry veterans is working on it!

Stay tuned.

info@rocketfuelinc.com